Marketing Management

Danni’s Delights

Situation: The bakery had a trend of stagnant sales and low consumer engagement online.

The Task at Hand: As a marketing manager, my primary task was to renovate the bakery's marketing plan and strategy.

What Did I Do (Action):

• I took the following actions to help Danni’s Delights:

  • Conducted market research to understand the target audience and competitors.

  • Rebranded the bakery's image to appeal to a younger demographic.

  • Implemented a social media marketing plan to increase online presence and consumer engagement.

  • Offered promotions and discounts to drive foot traffic and sales.

  • Modified the Shopify website to implement email marketing a create a more user-friendly shopping experience.

Results:

• These actions led to an increase in sales and a significant boost in consumer engagement online. The bakery 15% increase in online orders. The rebranding helped the company appeal to a younger demographic, and the social media marketing plan helped the bakery reach a wider audience.